Chat Thing's analytics give you a clear picture of how users interact with your bot. Every section on your bot's **Overview** tab is powered by AI, automatically analysing your conversations to surface topics, sentiment, common questions, and actionable recommendations.

### Accessing Analytics
Analytics are displayed directly on your bot's **Overview** tab. Navigate to your bot and you'll see the analytics sections below the usage chart.

All analytics sections share a common date range, controlled by the month selector at the top of the page.

### Topic Analysis
Topic Analysis automatically categorises your conversations into topics, helping you understand what users are asking about most.

#### What you'll see
- **Top Conversation Topics** – A ranked list of the most common topics, showing the number of conversations and percentage for each. Click any topic to jump to filtered conversations.
- **Trending Topics Over Time** – A line chart showing how topic popularity changes week by week.

#### Managing Topics
Click the **Manage Topics** button to customise how topics are organised:
- **Add topics** – Create custom topics relevant to your use case.
- **Edit topics** – Rename, re-colour, or add descriptions to existing topics.
- **Enable/disable topics** – Toggle individual topics on or off.
- **Auto-generate** – Let the AI automatically discover and create topics from your conversations.

Topics are limited to a maximum of 10 per bot. Each topic has a colour for easy identification in charts and conversation lists.

### Sentiment Analysis
Sentiment Analysis tracks how users feel during their conversations, giving you an at-a-glance view of user satisfaction.

#### What you'll see
- **Overall Sentiment** – A donut chart breaking down conversations into Positive, Neutral, and Negative sentiment.
- **Sentiment Trends** – A line chart showing how sentiment shifts over time, helping you spot issues early.
- **User Emotions** – A detailed breakdown of specific emotions detected in conversations, such as Curious, Satisfied, Frustrated, Confused, and more. Each emotion shows the number of conversations and its percentage.

### Engagement Insights
Engagement Insights provides key metrics about how users interact with your bot, helping you understand conversation quality and volume.

#### Key metrics
- **Avg Messages/Conv** – The average number of messages exchanged per conversation.
- **Avg Chats/Day** – How many conversations happen on an average day.
- **Resolution Rate** – The percentage of conversations that were resolved successfully.
- **Avg Duration** – The average active time spent in a conversation.

#### Engagement Trends
The trend chart shows two metrics over time:
- **Avg Messages/Conv** (blue line) – Tracks whether conversations are getting longer or shorter.
- **Resolution Rate %** (green line) – Tracks whether your bot is successfully resolving user queries.

### Common Questions
Common Questions uses AI to cluster similar user messages and identify the most frequently asked questions across all conversations.

#### What you'll see
- A ranked list of the top 10 most frequently asked questions.
- Each question shows the associated **topic** (colour-coded) and how many **times** it was asked.
- Click the arrow on any question to expand it and see the individual conversations where it was asked.

#### How to use this
Common Questions is one of the most actionable analytics features. Use it to:
- **Identify knowledge gaps** – If users keep asking the same thing, consider adding a data source or updating your bot's prompt to better handle that topic.
- **Improve your FAQ** – Use the most common questions to build or update your product's FAQ or help docs.
- **Spot trends** – New questions appearing frequently may indicate a product issue or a new user need.

### Actionable Recommendations
Actionable Recommendations uses AI to analyse your conversation patterns and generate specific, prioritised suggestions to improve your bot.

#### Recommendation types
Each recommendation is categorised by type:
- **Prompt Update** – Suggests changes to your bot's system prompt to handle specific scenarios better.
- **Knowledge Gap** – Identifies topics where your bot lacks information and suggests adding new data sources.
- **Business Insight** – Highlights strategic insights about how users are interacting with your bot.
- **Feature Suggestion** – Suggests new features or integrations that could improve the user experience.
- **Success** – Highlights things your bot is doing well, so you know what to keep.

#### Priority levels
Recommendations are ranked by priority:
- **High** (red) – Issues affecting many users or causing significant friction.
- **Medium** (orange) – Improvements that would noticeably enhance the experience.
- **Low** (blue) – Minor enhancements or nice-to-haves.
- **Info** (grey) – Positive observations about what's working well.

#### What each recommendation includes
Every recommendation provides:
- **Description** – A clear explanation of the issue or opportunity.
- **Impact** – Why this matters and how it affects users.
- **Action** – A specific, concrete step you can take to address it.
- **Conversations affected** – How many conversations relate to this recommendation.

### Weekly Analytics Reports
If you have analytics enabled, Chat Thing will send you a **weekly email report** summarising your bot's performance. The report includes:
- Key engagement metrics for the week
- Sentiment overview
- Top common questions
- AI-generated insights and recommendations
- Direct links to your dashboard and conversations

You can manage your email preferences from your [Account settings](/content/app/account/index.html) page.